Link templates
For instance, to use the Gatherer, you do this:
[http://ww2.wizards.com/gatherer/CardDetails.aspx?name=Force%20of%20Will Force of Will]
gets: Force of Will
So, I propose, in the Admin control panel, "Create New Link Template", that would then have static link, then text to add, then anchor text, so for a link to the gatherer it would look like this:
[link="gatherer" Force of Will | Force of Will]
To get the same link.
Or,
[link="gatherer"]
Would open up a blank Gatherer window. (well, in thi case a Card Not Found window, but hey…) or
[link="gatherer" | Gatherer]
would have the anchor text be Gatherer.